Do you send marketing emails or HTML email newsletters?

How do they rate in terms of the three key factors:

Deliverability?
Impact?
Best Practice?

Take The Test and find out....

The following details must be completed in order to take the test:

*First name

*Surname

Organisation

*Email Address

Deliverability

Are your emails sent to individual recipients rather than a block list / address book list?

yes
no

Do your emails contain appropriate image / text ratios?

yes
no

Do you run at least 2 separate spam checks on all content?

yes
no

Do all emails encourage recipients to whitelist the sender?

yes
no

Do you maintain relationships with major ISPs?

yes
no

Do you spam test your subject lines?

yes
no

Is your message file size under 100k?

yes
no

Impact

Does your design maximize functionality and impact?

yes
no

Do you test your emails in an image blocking browser?

yes
no

Is rich text used in place of title images wherever possible?

yes
no

Do all images carry sufficient alt text to minimize the impact of image disabling?

yes
no

Does the key message of your email dominate the preview pane?

yes
no

Does each email highlight your permanent messages and brand?

yes
no

Is your sender ID consistent and representative?

yes
no

Is your subject line memorable and attention grabbing?

yes
no

Are all your emails relevant, informative and value-adding?

yes
no

Are all your emails coded to render properly in all major browsers?

yes
no

Do all your emails contain a prominent link to a web version?

yes
no

Do you include multiple field personalization in your emails?

yes
no

Do you have writing-for-email skills?

yes
no

Do you always use fonts which are installed on recipient systems?

yes
no

Are your images hosted or embedded?

yes
no

Are your rich media functions hosted or embedded?

yes
no

Do you use list segmentation for greater impact and relevance?

yes
no

Best Practice

Do all your emails contain a designated reply to address?

yes
no

Can recipients reply to the sent from address?

yes
no

Do you have permission to send each message to each recipient?

yes
no

Is your unsubscribe a simple, one click process?

yes
no

Do all emails contain key subscriber information to remind recipients of why they are receiving the email?

yes
no

Does your email programme automatically remove all hard bounces from future send-outs?

yes
no

Do your auto response emails reflect well on you, and enhance your relationship with the recipient?

yes
no

Process Management

Do you ensure all replies ands enquiries resulting from your send outs are dealt with within 24 hours?

yes
no

Do you cleanse your list before all send outs?

yes
no

Does your programme have automatic list management capabilities?

yes
no

Do you test all send outs to multi-browser recipients before send out?

yes
no

Do you test all links, response and action mechanisms before send out?

yes
no

Do you analyze all statistics from each send out to enable improved future deliverability, impact and audience retention / engagement?

yes
no

Do you research the latest trends and developments in email?

yes
no

Technology

Does your email programme automatically deliver a plain text version to non Html and Html disabling browsers?

yes
no

Does your email programme automatically track and report on opening rates, link click throughs, bounces, unsubscribes, forwards to friends etc?

yes
no

Does your email programme automatically capture the identity of all forward recipients?

yes
no

Are hard bounces identified and reasons provided?

yes
no

Does your email programme automatically attempt multiple delivery retries for all soft bounces?

yes
no

Does your email programme enable automatic multiple field personalization?

yes
no

Strategy

Do you have strategies in place for...

Database retention?

yes
no

Database development?

yes
no

Database knowledge?

yes
no

Ongoing audience engagement?

yes
no

Audience participation?

yes
no

Publication frequency and timing?

yes
no